Privacy Policy
NWA FireWorld — Privacy Policy
Effective Date: August 8, 2026
NWA FireWorld ("we," "our," or "us") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect, how we use it, and the choices you have. This policy applies to nwafireworld.com and to our interactions with you by phone, email, text, and in person at our Bentonville, Arkansas showroom.
1. Information We Collect
We may collect the following types of information:
● Contact information you provide, such as your name, email address, phone number, and mailing address, when you fill out a contact form, request a quote, submit a lead form (including through Facebook or Instagram), or speak with our team.
● Project details you share with us, such as the type of fireplace, stove, or insert you're interested in, your budget, and your timeline.
● Information submitted through Meta (Facebook/Instagram) Lead Ads, including your name, email, and phone number, when you respond to one of our ads.
● Automatically collected information, such as your IP address, browser type, device type, and pages visited, gathered through cookies and similar technologies when you visit our website.
● Communication preferences, including whether you've opted in to receive text messages, emails, or phone calls from us.
2. How We Use Your Information
We use the information we collect to:
● Respond to your inquiries and provide quotes or estimates.
● Schedule consultations, installations, and service appointments.
● Send you information about promotions, sales, and new products, where you have consented to receive such communications.
● Improve our website, products, and customer service.
● Measure and improve the performance of our advertising, including ads run through Meta (Facebook/Instagram).
● Comply with legal obligations and protect our business.
3. Cookies and Tracking Technologies
Our website is hosted on Squarespace and may use cookies and similar technologies to operate correctly and to understand how visitors use our site. We may also use the Meta Pixel and Meta Conversions API, which allow us to measure the effectiveness of our Facebook and Instagram advertising and to show relevant ads to people who have visited our site. You can control cookies through your browser settings, and you can manage the ads you see from us through your Facebook or Instagram ad preferences.
4. How We Share Your Information
We do not sell your personal information. We may share information with:
● Service providers who help us run our business, such as our website host (Squarespace), advertising platforms (Meta/Facebook), and email or text messaging providers.
● Manufacturers or suppliers (such as Lopi, FireplaceX, Fire Garden, or DaVinci), only as needed to fulfill an order, warranty claim, or service request.
● Law enforcement or regulators, if required by law or to protect our rights, property, or safety.
5. Text Messaging (SMS)
If you opt in to receive text messages from NWA FireWorld, we will use your phone number to send appointment reminders, quotes, and marketing messages related to our products and services. Message and data rates may apply, and message frequency may vary. You can opt out at any time by replying STOP, or opt in again by replying START. Reply HELP for assistance.
6. Your Choices and Rights
You can:
● Opt out of marketing emails by using the unsubscribe link in any email we send.
● Opt out of text messages by replying STOP.
● Ask us to access, correct, or delete the personal information we hold about you by contacting us at rob@nwafireworld.com.
Depending on where you live, you may have additional rights under state privacy laws. We will respond to any request consistent with applicable law.
7. Data Security
We use reasonable administrative and technical safeguards to protect your personal information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
8. Children's Privacy
Our website and services are not directed to children under the age of 13, and we do not knowingly collect personal information from children.
9. Third-Party Links
Our website may contain links to third-party websites, such as manufacturer sites (Lopi, FireplaceX, Fire Garden, DaVinci). We are not responsible for the privacy practices of those websites, and we encourage you to review their privacy policies.
10. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised effective date.
11. Contact Us
If you have questions about this Privacy Policy or how we handle your information, please contact us:
● NWA FireWorld
● 1208 S Walton Blvd, Bentonville, AR 72712
● Phone: (479) 235-2120
● Email: rob@nwafireworld.com